Sea strengthens its offering to global maritime trade by incorporating Setapp brand

Following the acquisition of technology company Setapp in November 2022, Sea has today announced that the Setapp brand will become a fully integrated part of the business. It will operate as a second business stream focusing on custom software development for all parties in the chartering ecosystem. This means Sea will now offer both the Intelligent Marketplace for Fixing Freight (the platform) and Custom Software Development (services), to fulfil the needs of customers across the industry.

This represents Sea’s latest step towards helping global maritime trade digitalise, with the goal of powering better decisions to enable sustainable shipping. Improving data, processes, and workflows will be key to these digitisation efforts, and Sea is doubling down on its work to support customers in these areas. The ability to offer additional software development services to customers, as well as harness the industry and technology expertise which sits amongst Sea’s employees, makes Sea well placed to develop strong software solutions that can help improve business operations and gain efficiencies.

Peter Schroder, CEO at Sea, said: “Since we first acquired Setapp, our aim has been to create a singular strong technology organisation that has a deep knowledge and understanding of the maritime industry. At Sea, we are striving to deliver a seamless and connected experience to the maritime trading ecosystem, and the expertise and knowledge of Setapp has really added to this offering. By creating a new Custom Software Development Stream for this expertise, we will take that final step in creating a singular offering under one brand and strengthen our position as a trusted technology partner across the industry.”