SEDNA, the innovative digital leader connecting email with core systems to make the inbox the central hub for business intelligence, and Veson Nautical , a global market leader for maritime freight management, announced a significant update to their maritime integration offering. The update is set to transform the way that maritime professionals can action and advance the status of multiple voyages at any one time, ultimately simplifying the shipping process and enhancing commercial maritime operations.

For SEDNA, the Veson IMOS Platform (VIP) integration will now provide mutual clients who have opted in with access to more extensive data—like voyage number, vessel code, voyage status, ETA, fuel on departure, vessel details and cargo details—for an increased number of voyages all from within the SEDNA platform. Presenting an expanded, centralised hub of data gives shipping operators, as well as vessel owners and charterers, the safety of knowing that they have the latest voyage details from the comfort of their inbox and can therefore quickly and efficiently enrich their outgoing emails with this detailed information. For example, through real-time tracking and surfacing of critical voyage data like itinerary changes and fuel on departure from VIP, operators can now optimise their voyages through swiftly sharing ship position updates and operational reports straight from within their SEDNA inbox.

By bringing key data from SEDNA and VIP into one space, the improved integration can save significant time and provide users with a seamless working experience, enabling speedier decision-making and more efficient operations. The integration also reduces the risk of human error that could otherwise occur when copying and pasting information across platforms, meaning mutual clients can have full confidence in the accuracy of their data as they work at speed on simultaneous maritime operations. Altogether, this has the potential to enable faster and better responses which can lead to increased revenue opportunities and profitability for users through enhancing commercial operations and improving customer service and satisfaction.

Bill Dobie, Founder and CEO, SEDNA, said: “Today, maritime professionals have to process more complex information than ever before, so we need our digital platforms to be as easy and efficient to use as possible – working for us and not the other way around. This means having immediate access to important, real-time data to deliver on voyages and enhance shipping performance.”

“With their global leadership in maritime freight management, I am delighted that we are expanding our partnership with Veson Nautical to advance our shared vision to use the power of technology to push maritime operations forward. Through this enhanced partnership, the shipping sector can further its leading role driving world trade and the global economy.”

CEO and Co-Founder of Veson Nautical, John Veson, explained: “We are pleased to be collaborating with SEDNA on these enhanced integration capabilities. Providing our clients with data-driven decision support where, when, and how they need it is a key priority for us. By breaking down barriers between our clients’ critical systems, we can create a more streamlined and contextual experience that supports optimized workflows.”

SEDNA first collaborated with Veson Nautical in July 2021, launching an integration that could utilise data from the Veson IMOS Platform from within SEDNA to enable organisations and team members within the maritime sector to work more effectively. At present, maritime clients already using the current integration include Norvic Shipping, MOL Chemical Tankers, Western Bulk, Ardmore Shipping, Bunge, NORDEN, and others.

The update to the SEDNA-Veson integration was made as part of the latest release of new features and integrations in SEDNA for greater precision, security and clarity in users’ day-to-day work. Named after the star constellation Spica, the latest release of SEDNA enhancements also includes:

• A new pop-out composer function to give users visibility of their inbox while also writing and sending emails in a separate tab.
• Message tag filters for users to quickly streamline their inbox view down to the messages they care about. This provides a better sense of workload and what needs to be prioritised.
• Updates to ‘Verified by SEDNA’, a quick and easy visual way for users to have confidence that incoming messages are from trusted, secure sources.
• Improvements to our automatic feature, launched earlier this year, that can remove Personal Identifiable Information from messages.
• An enhanced CargoWise integration, via Chain.io, so users can update and get critical information and documents right next to their messages to manage, track and move shipments effectively.

The new updates are available to users both on SEDNA’s web browser interface and mobile app, so shipping employees can access all of the information they need, wherever they are.