Marella Cruises launches a new ‘Live Happy’ brand campaign with an inspirational TV advert, bringing to life its range of onboard experiences and showcasing the breadth of destinations guests can explore. Two versions (40 & 20 seconds) will be aired across popular channels including ITV, Channel 4 and some Sky channels over the next eight months. The campaign aligns with TUI’s new ‘Live Happy’ brand strategy, focusing on how travel creates enriching moments that last a lifetime. Produced by Brace Productions and supported by Leo Burnett, the creative uses the distinctive music and voice over featured in TUI’s core advertising as well as utilising the same graphic treatments and bold use of the famous TUI smile.

Filming took place on the popular Marella Discovery, in and around some of Greece’s most iconic islands and popular cruise itinerary locations including Athens, Rhodes and Mykonos. The creative highlights how Marella Cruises helps guests ‘live happy’ from visiting breathtaking locations, experiencing the pure tranquillity of being at sea and enjoying unforgettable experiences onboard. Chris Hackney, Managing Director Cruise TUI UK & I said, “We’re extremely excited for the launch of Marella Cruises’ new campaign. We go above and beyond to ensure our customers are looked after every step of the way. Provided with first class service, our guests get to explore some of the world’s must-see locations, across our carefully curated itineraries and this uplifting and inspiring new ad really captures what we do.

Particularly after what has been a challenging couple of years, we are happy to welcome our guests onboard and help them create enriching moments and memories that will last a life-time.”