• The partnership was first launched in Indonesia, reaching about 10 million users, with plans to expand to more markets.
• Antom consolidates billing, tax, risk management, marketing and account services, covering the subscription lifecycle for AI companies.

Google Gemini and Antom, a leading merchant payment and digitisation services provider under Ant International, today announced a strategic partnership to make AI tools for learning, creativity and productivity more accessible to users in Asia.

Promoting Google AI Plus through AI-powered growth engine

The collaboration will leverage A+Rewards, Antom’s digital marketing solution powered by privacy-preserving computing and AI technologies, and its extensive partner network of digital payment apps, e-commerce platforms and lifestyle service providers, to help expand access to Google AI Plus.

Integrated into more than 30 leading digital platform partners, A+ Rewards provides in-app entry points where users can discover and access offers from participating brands and digital services, including subscription trials and other benefits. This network connects about 2.85 billion active digital payment users.

Bringing Google AI Plus to More Users in Asia

The initiative debuted in Indonesia in July. The collaboration started with providing a 12-month free trial of Google AI Plus to students aged 18 to 25. Eligible users can claim the offer through specific channels, including digital wallets DANA and GoPay, e-commerce platform Tokopedia, as well as at participating offline locations of MomoYo, a popular dessert and beverage brand in the country. To date, the initiative has reached about 10 million users in Indonesia.

“We share Google Gemini’s goal of making AI services more accessible to more people and building the skills they need for an AI-enabled future,” said Gary Liu, CEO of Antom and Senior Vice President of Ant International. “We’re building a two-way growth engine: helping AI companies connect with local users through the platforms and merchants they engage with, while enabling our local partners to enrich their offerings and deepen user engagement.”