In 2026, Jotun will celebrate its 100^th Anniversary, and as the market leader in marine coatings the company has a lot to celebrate. But for President and CEO Morten Fon, Jotun is already looking ahead to the future.

As a rarity among Norway’s top business leaders, Morten Fon has spent his entire 36-year career with one company, taking various positions and overseas assignments before being tapped as Jotun’s President and CEO in 2005. Since then, the Norwegian company has experienced almost uninterrupted growth to become one of the fastest growing suppliers in the global paints and coatings industry.

“It’s been a remarkable journey,” says Fon. “In addition to a fantastic organisation, Jotun benefits from the continuity of our owners, the Gleditsch family, who have allowed us the freedom to think in years, not quarters,” he says. “This has helped us succeed in the highly cyclical shipping industry.”

Deep roots in shipping

Fon and the senior management team work hand in hand with Jotun’s Board of Directors, led by Chairman Odd Gleditsch d.y. He is the grandson of Odd Gleditsch sen., who established the company in 1926. “Today, we sell decorative paints and protective and powder coatings to a broad range of customers, but our roots are in the shipping industry,” says Fon. “In fact, we opened our Group headquarters and R&D centre here in Sandefjord in 2020 on the same piece of land as our first factory, which was built across the fjord from a shipyard. That shipyard closed in 1986, but we are still here.”

With close to 11,000 employees representing 93 different nationalities active in more than 100 countries worldwide, Jotun is a truly global organization. Fon credits the company’s historic ties to the Norwegian shipping cluster for the company’s international success.

“Shipping is a global industry, so it’s no accident that about half of our global network of 40 factories, many of which have been in operation for decades, were built near ports and shipyards. Today, we supply marine coatings to about a quarter of the world’s merchant fleet and deliver to about 1,400 ports, all over the world.”

A legacy of innovation

Jotun’s long-term investments in R&D have also helped the company differentiate itself from the competition. “Jotun’s focus on innovation is part of our DNA, enabling us to develop several game-changing products over the years,” says Fon.  “In addition to a network of regional R&D centres, supported by local laboratories and various test sites, we collaborate with owners, shipyards, and other stakeholders to meet or anticipate the evolving needs of the industry. This process has not only led to innovations that have changed how the industry sees marine coatings, but how we see our offering.”

Jotun’s Hull Performance Solutions (HPS) is one such innovation. Launched in 2010, HPS gives owners and operators access to Jotun’s best antifouling technologies, unmatchable technical service, intelligent hull condition management and credible performance guarantees. “I remember thinking at the time that if we succeed with HPS we would change the industry,” says Fon. “It took a lot of work, but today, HPS is recognised as the industry’s most effective antifouling solution, providing owners and ship managers with the ability not only to lower fuel costs and corresponding emissions, but document their results.”

From supplier to partner

With more than 2000 applications to date, HPS has proven a commercial success. But HPS also changed Jotun. “Thanks to HPS, we were able to gather data on hull performance taken from ships in operation, and as more customers signed up to HPS, we were able to collect the industry’s most complete historical dataset on hull efficiency,” Fon says. “This allowed us to develop fouling risk algorithms and performance analytics tools to create a suite of digital services to help customers improve hull performance.”

Fon adds that as the industry faces growing pressure from cargo owners and regulators to improve its environmental performance, customers are increasingly recognising the vital role antifoulings play in reducing emissions. “Thanks to HPS, we learned that we have a lot more to offer the shipping industry than steel protection,” he says. “Put another way, they don’t want paint, they want clean hulls.”

Daring innovation

This shift in thinking would produce Jotun’s most daring innovation yet: Hull Skating Solutions (HSS.) Developed in a partnership Kongsberg Maritime, Wallenius Wilhelmsen, Semcon, Telenor and DNV, HSS takes hull protection to the next level. HSS consists of five components: A high-performance antifouling coating (SeaQuantum Skate), proactive condition monitoring, high-end technical service and performance guarantees. But what makes HSS unusual is an advanced underwater robotic cleaning unit, the Jotun HullSkater.

“Jotun HullSkater is the industry’s first remotely operated robotic device that has been purposely designed for proactive hull cleaning,” he says. “By removing slime and fouling before organisms have time to firmly attach to the hull, the Hull Skater not only helps shipowners to reduce fuel costs and corresponding emissions, it helps vessels stay in compliance with increasingly strict local and global regulations designed to protect marine ecosystems from invasive aquatic species.”

Fon acknowledges that a remotely controlled robotic hull cleaning unit may seem an unusual investment for a paints and coatings company. But he insists that Jotun’s legacy of innovation has given the organisation the confidence to make bold decisions. “We recognise that the Hull Skater is a disruptive technology. However, if we hadn’t done this, someone else would have,” he says.

Early success 

So far, Jotun’s investment in Hull Skating Solutions is paying off. Now in use on about 30 vessels, the concept has exceeded expectations. “Our customers already understand the benefits of a clean hull, but with growing concerns about ocean pollution and the threat of invasive species, we believe that proactive hull cleaning will allow owners to ‘future proof’ their vessels against pending regulations,” says Fon. “Jotun HullSkater may be the most innovative antifouling system available to the market today, but our focus on supporting our customers hasn’t changed in almost a century. And to me, that is something to celebrate!”