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Transparency in shipping’s Digital Age

Digitalisation may prove one of the maritime industry’s most effective tools to face multiple challenges posed by decarbonisation, recruitment and even diversity, according to WISTA International President Despina Panayiotou Theodosiou

As co-CEO of leading satellite communications and digital solutions provider Tototheo Maritime, Despina Panayiotou Theodosiou knows all about the impact connectivity has on commercial ship efficiency, but her mind is also constantly probing for links between progressive technology and Environmental, Social and Governance concerns.

“New technologies and digitalisation are there to help us achieve our goals, but it is important to remember that they are not the solution in themselves,” she says. “The focus should be on how technology is used and the benefits or opportunities it can offer.”

In shipping, the fear of job losses can often top the agenda when new technologies are introduced, “without having a parallel discussion about the new jobs and opportunities,” observes Theodosiou. “However, while digitalisation is bringing about fundamental changes within our industry, ships are extremely complex machines and digitalisation will not change that. Instead, it provides potential to enhance the operation and management of assets while also creating a range of new roles.”

Seafarers in transition

Inmarsat recently reported a 70% increase in data usage by ships over a 12-month period, with around 70-80% of current consumption attributable to seafarers. This is a measure of changing expectations of the life at sea, says Theodosiou, but also an indicator that seafarers are ready and willing to engage with technology, rather than resistant to having it imposed upon them.

That engagement could easily focus on the digitalisation and data-driven decision-making that optimises ship sustainability and allows shipowners to lead on ESG, rather than being portrayed as only responding when regulation demands it, or under pressure from society or investors.

“Digital solutions that monitor, report and advise on sustainability in a transparent way are also likely to attract the next generation of tech-savvy, environmentally aware talent with the skills needed to drive the industry forward evidence that ESG is in hand,” she comments.

Theodosiou is the current President of WISTA International and has first-hand experience of how digitalisation is helping to level the playing field for men and women as employees. “Shipping’s digital transformation is creating a wide range of new roles where both men and women have the opportunity to succeed. I am not saying that there is any motivation for reducing our campaign for gender equality in maritime; what I am saying is the skillsets and experience required for shipping’s Digital Age are also transparently gender neutral. The same goes for ethnicity.”

Social mobility in maritime

Based on generational progression in IT literacy, future seafarers and shore-based personnel are likely to have more transferrable skillsets, creating more opportunities for mobility in an industry which thinks of itself as global but often provides limited scope for progression.

“Shipping is not homogenous; it is a complex and often fragmented industry. It will always provide plenty of opportunities for specialists, but a digitalised and data-driven approach can create the kind of transparency that attracts the best talent to support a growing part of our industry’s needs.”

Far from resisting, the talent of tomorrow will also expect higher levels of automation. “We expect to see a newly engaged shipping industry as the role of the asset operator becomes more crucial, and that will also involve using technology to automate some functions, processes or even roles that are mundane,” Theodosiou comments. “Digitalisation will create a new kind of crew, that has a more rounded view of a vessel’s operational profile, a crew that is engaged with digital technologies when performing their roles.”

If digitalisation is shaping the future of maritime employment, Theodosiou also believes action is needed to support its usefulness to shipping personnel today.

The 2019 World Maritime University report Transport 2040: Automation, Technology, Employment – The Future if Work highlighted how automation would drive the emergence of new skillsets. However, one of its key takeaways was to emphasise the need for education and training among existing workers – to ensure they can up-skill as new technologies are introduced.

“We need to be discussing this constantly,” says Theodosiou. “The actual evolution of shipping is a good thing, and we need to make sure our workforce retrains continuously and has the tools needed to be part of the transition; otherwise, we may fail.”

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