– Costa Cruises strengthens its commercial structure with the appointment of Luca Di Persio as new Vice President Sales Source Markets.

In his new role Luca Di Persio will be responsible for leading the Company’s Source
Markets, supporting Costa’s growth in the international markets in which it operates and
focusing on further strengthening the relationship with the trade to create greater value.
An important element in this process will be represented by digitalization, with the
introduction of new technological tools specifically created to improve the quality and
distribution of commercial contents, stimulate demand and make the Company’s
commercial structure more and more distinctive. In his new role, Luca will report to
Roberto Alberti, SVP & Chief Commercial Officer of Costa Crociere.

“Over the past few months, we have been rethinking our offer, defining unique and
distinctive aspects to provide a product of absolute excellence. With the entire
resumption of our operations, it is essential that we can count on an even closer
relationship with the travel agencies in our key markets,” – says Roberto Alberti, SVP &
Chief Commercial Officer of Costa Cruises. “This is why we are extremely pleased to
welcome Luca to our team. I am sure that his energy and knowledge of the industry will
contribute significantly to the commercial success of our company and our partners”.
“I am thrilled to be joining an evolving company like Costa and to be able to contribute
to a path of innovation in the relationship between the company and the world of trade,”
– says Luca Di Persio, Costa Cruises’ VP Sales Source Markets. “Our work will be oriented
to develop the markets’ potential to the maximum, also thanks to digital innovation. We
want to support the trade to face the challenges of the future, further accelerating the
change undertaken by our Company”.

With a long international experience in Sales & Revenue and a specialization in the
Hospitality & Luxury sectors, Di Persio has previously held the role of Global CMO &
Revenue Director of Baglioni Hotels & Resorts Group and of Global CMO & Revenue
Director of Mangia’s Resorts Spa/HIP Group. He has also been a lecturer and scientific
director of executive and Master courses on Digital Transformation, Artificial Intelligence
and Metaverse Economy for the travel & hospitality sector.