Leave it to Carnival Cruise Line to come up with a totally unique and creative way to let its guests and travel advisor partners know that America’s Cruise Line is “Back to Fun.”
Coinciding with the debut of its newest and most innovative ship, Mardi Gras, from Port Canaveral this weekend, the new marketing campaign features Chief Fun Officer Shaquille O’Neal and the line’s unmistakable brand of fun – as well as an opera singer of all things – to highlight Carnival’s return to guest operations that now includes five ships sailing from Florida and Texas, seasonal service from Seattle to Alaska, and more ships returning over the coming weeks.
With the new “La Back to Funna” campaign, the unconventional singer belts out a catchy aria to remind guests all they have missed on their Carnival cruise, imploring them to “bring your flippy flops-o and prepare for lotsa splash-o.”
Shaq of course can’t resist getting in on the act and lip syncs his own magnum opus, which also includes a mention of his new Big Chicken venue on Mardi Gras, his first seagoing restaurant. The videos can be viewed here and here.
“This campaign had to be a massive signal in the sky that Carnival is Back to Fun and an over-the-top opera singer – and Shaq of course – seemed like the perfect way to celebrate this significant moment for our brand,” said Jayne Andrews, senior director – brand and advertising for Carnival Cruise Line.
The campaign launches today and will live across the line’s web site, CRM, paid and owned social channels, including TikTok, as well as online videos and other digital media.