MarineMax, Inc., the world’s largest recreational boat and yacht retailer, marina operator and superyacht services company, today announced a strategic partnership with NextBoat, Inc. (NYSE American: NXB), an AI-powered marine technology company. Through the partnership, MarineMax expects to broaden the distribution opportunities for its Newcoast Financial Services subsidiary by engaging with a larger network of boat buyers and transactions across the pre-owned marine marketplace.

NextBoat’s platform connects buyers, sellers and wholesale participants through AI-enabled valuation, marketing and transaction tools designed to improve marketplace efficiency. The relationship is expected to create an additional avenue for Newcoast to provide financing, insurance and related F&I products while expanding MarineMax’s participation in an even larger network of pre-owned marine transactions and marketplace participants.

“This partnership supports an important strategic objective for MarineMax to expand the reach of our higher-margin financing and insurance offerings,” said MarineMax Chief Executive Officer and President Brett McGill. “The scale and connectivity of the NextBoat platform provide a compelling opportunity to connect Newcoast’s financing and insurance solutions with a broader set of marine transactions and customers. We believe the relationship complements our existing retail and financial services capabilities while creating additional ways to serve boat buyers throughout their ownership journey.”

Jason Ruegg, Founder and Executive Chairman of NextBoat, said, “MarineMax has built one of the industry’s most comprehensive boating enterprises, combining retail, services and financial solutions. We believe this partnership demonstrates how technology can help connect buyers, sellers and service providers across the marine marketplace while creating a more seamless experience for participants throughout the transaction process.”

Source: BUSINESS WIRE