MSC Group’s Cruise Division is taking entertainment to the next level with the creation of MSC Creative Studios, designed to help deliver world-class entertainment experiences to guests.

The Company has acquired a production studio in Edinburgh, Scotland, which is currently undergoing renovation to become MSC Creative Studios – a new dedicated facility for entertainment development and performer training.

The studio is expected to be fully operational by July 2026, supporting the development of shows and productions for MSC Cruises and Explora Journeys’ end of 2026 season and beyond.

The new facility will act as a central hub for creative development, bringing creative, technical and production teams together under one roof.

MSC Creative Studios will include a dedicated aerial rehearsal space, eleven dance studios, six vocal studios, a technical recording studio, offices and green rooms, changing facilities, and storage for scenery, props and costumes.

This facility will support rehearsals, technical training, stagecraft development and performer preparation prior to shows being launched on board.