New strategic partnership elevates RCI’s existing cruise program, delivering greater exchange value and unique sailing offerings for its over three million members

RCI^®, the world’s leading vacation exchange company, today announced expanded cruise and travel benefits, giving members greater choice, flexibility and value across a wide range of experiences. These enhancements come through a strategic partnership with Open Network Exchange (ONE), a leading provider of technology, sales, marketing and product solutions for the hospitality sector.

Through this partnership, RCI enhances its extensive travel portfolio with an elevated cruise program that offers its members greater exchange options on unique sailings tailored to every interest, including luxury, family-focused, adults-only, culturally-enriching, first-time cruisers, and more. Members can also save up to 25% off public rates on cruises from all major cruise lines, plus special offers and members-only cruise deals, as well as access to over 350,000 global experiences to enhance any cruise vacation.

“At RCI, we’re committed to helping members travel when, where and how they want, including unforgettable vacations at sea. By leveraging ONE’s technology and expertise, we can provide even greater flexibility and choice, empowering members to design journeys that suit their lifestyles,” said Amy Lipka, SVP Travel Solutions, RCI. ” Cruise is just the beginning — this partnership opens the door to an expanded world of travel and lifestyle opportunities that build on RCI’s legacy of value and adventure.”

RCI’s enhanced cruise program will be available to members beginning mid-December, just in time to plan 2026 spring break travel.

“RCI continues to redefine what’s possible in vacation exchange—combining scale, innovation and member value like no one else,” said Lani Kane-Hanan, CEO of Open Network Exchange at ONE. “Leveraging our next-generation platform, we’re excited to deliver unique and exclusive offerings that elevate every experience and deliver even greater value to RCI’s 3+ million members.”

Source: BUSINESS WIRE