Norwegian Cruise Line launches loyalty status honouring program across all three brands

Elevating recognition and rewarding brand loyalty, Norwegian Cruise Line Holdings unlocks more ways for guests to explore the world across its three award-winning brands: Norwegian Cruise Line®, Oceania Cruises®, and Regent Seven Seas Cruises
Norwegian Cruise Line Holdings, a leading global cruise company operating Norwegian Cruise Line, Oceania Cruises, and Regent Seven Seas Cruises, announced the launch of its new Loyalty Status Honoring Program, enabling guests to have their loyalty status honored across all three cruise brands.
Beginning with sailings departing Oct. 15, 2025, members of Latitudes Rewards®, Oceania Club®, and the Seven Seas Society® will be able to have their loyalty tier honored at the closest corresponding tier across all three brands on a per-cruise basis. With 34 ships sailing to more than 700 destinations worldwide, the NCLH Loyalty Status Honoring Program empowers guests to discover new ways of traveling, whether it’s enjoying exciting sailings aboard Norwegian Cruise Line, indulging in The Finest Cuisine at Sea® with Oceania Cruises, or experiencing unrivaled, all-inclusive cruising with Regent Seven Seas Cruises.
“We want our guests to feel rewarded whenever they choose to sail within our family of award-winning cruise brands,” said Harry Sommer, president and chief executive officer of Norwegian Cruise Line Holdings Ltd. “With the new Loyalty Status Honoring Program, our guests can experience more of what makes each brand special, while still enjoying the loyalty recognition they’ve worked hard to achieve.”
NCLH’s Loyalty Status Honoring Program underscores the company’s Charting the Course strategy by encouraging brand exploration, strengthening guest loyalty and elevating the overall guest experience. By honoring loyalty across its portfolio, the company is deepening its connection with guests while opening the door to new ways of experiencing its award-winning brands.

We want our guests to feel rewarded whenever they choose to sail within our family of award-winning cruise brands. With the new Loyalty Status Honoring Program, our guests can experience more of what makes each brand special, while still enjoying the loyalty recognition they’ve worked hard to achieve.
NCLH Loyalty Status Honoring Program Highlights:
- Recognition Across Cruise Brands: Members of Latitudes Rewards, Oceania Club, and Seven Seas Society will now see their loyalty status honored across all three cruise lines, making it easier than ever to explore all brands while enjoying recognition.
- Elevated Guest Experience: Guests can sail confidently knowing their loyalty is valued no matter which brand they choose, enhancing every voyage with the perks they’ve earned.
- More Ways to Explore: With 34 ships sailing to more than 700 destinations, the program unlocks a broader range of vacation styles, itineraries, and experiences across the company’s portfolio.
- Commitment to Loyalty: This program underscores the company’s dedication to rewarding its most loyal guests while encouraging them to discover the unique offerings of each brand.
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