Costa’s strategy emphasises groundbreaking itineraries and products, ship enhancements, and a comprehensive fleet assessment. This approach highlights the company’s dedication to delivering exceptional value and unforgettable experiences.

As part of a plan started in 2021, the ships in the Costa fleet have undergone significant improvements. All ships have been or are being upgraded to offer high-quality fittings and amenities with the latest product innovations for a total investment of more than 200 million euros in the last five years.

This plan will be completed in November this year when Costa Serena will undergo an extensive dry dock at the end of which the ship will emerge as a completely evolved vessel, featuring a vibrant new food court with innovative restaurants and bars, such as Archipelago starred chef restaurant, Pizzeria Pummid’Oro, and Sushino@Costa, a fresh and modern design for the main restaurants, beautifully redesigned pools and bars, and completely renovated suites offering ultimate comfort and style.

Between October and December 2026 Costa Serena will embark on extraordinary itineraries, including a World Cruise from Tokyo to Buenos Aires, before her positioning in South America for regular rotations in winter 2027.

Starting from spring 2027 Costa Serena will offer Mediterranean-focused journeys.

“Our goal is to provide unmatched experiences for our guests while embracing innovation, sustainability, and exceptional value for money,” said Mario Zanetti, President of Costa Cruises. “We continuously focus on product innovation, such as the Sea and Land itineraries, an exclusive by Costa, that combines new Sea destinations and Land Destinations. We are also investing in our fleet to enhance onboard experience and introducing new itineraries, including Costa Serena new deployment for 2026-2027. The strategy path that we started a few years ago is strengthening our offer in our key markets with a portfolio of unique vacations.”

As part of the strategic focus on product innovation, Costa Fortuna, the longest serving ship, will be transitioning out of Costa fleet. The ship will be transferred to the new owner in mid-September 2026. Until then, guests will continue enjoy the ship and to receive the same amazing Costa experience they have come to expect including the highly anticipated new programs towards Greece and Turkey in summer 2025 and the Canary Islands in winter 2025/2026.

This further step showcases Costa’s unwavering commitment to excellence and innovation, setting the stage for the future by emphasizing outstanding quality, pioneering itineraries, and extraordinary onboard and on-land experiences.

Costa Cruises boasts a long heritage and 77 years of history. The Company is a proud part of Carnival Corporation & plc, the largest global cruise company and among the largest leisure travel companies with distinct cruise lines serving travelers from all walks of life.