New Relationship Expands Windstar’s Presence in Los Angeles and Introduces Arena Guests to Exclusive Travel Experiences

Windstar Cruises (Windstar) has launched a new collaboration with AEG, the leading sports and live entertainment company. Brokered by AEG Global Partnerships, Windstar is now the official cruise line of AEG-owned and operated – Crypto.com Arena, Los Angeles’ most iconic sports and entertainment venue.

For over 25 years, Crypto.com Arena has hosted world-class performances and important special events that continue to bring international stature to the Downtown Los Angeles venue, including concerts by global superstars such as Taylor Swift, Bad Bunny, Beyoncé, Prince, U2, Paul McCartney, Garth Brooks, Usher, Jay-Z, Keith Urban, and more. In addition to being the home of the annual GRAMMY Awards since 2000, the arena is home to three professional sports franchises – the NBA’s Los Angeles Lakers, NHL’s LA Kings and WNBA’s Los Angeles Sparks – and has been the site of multiple league championships and historic moments. Crypto.com Arena continues to be a premier destination for high-profile events and is slated to host the gymnastics competition at the upcoming 2028 Olympic and Paralympic Games, further cementing its global significance.

The new relationship expands Windstar’s presence in a key West Coast market, while reinforcing its connection and commitment to working with brands within the Anschutz Corporation’s world-class portfolio.

“Following our recent collaboration with The O2 in London also owned by AEG, we are excited to expand Windstar’s visibility at Los Angeles’ legendary Crypto.com Arena. Los Angeles is one of our top markets and we will continue to grow our presence there among the community that has supported us throughout our 40-year history,” said Windstar’s President Christopher Prelog. “As leaders in our respective industries, this is a thrilling next step.”

As the official cruise line of Crypto.com Arena, Windstar will gain amplified brand exposure across the venue, including a model of one of its luxury ships on display year-round for visitors within the arena’s Lexus Club. With this integration, Windstar will have the ability to reach new travelers and sports fans for the line’s small-ship cruises to destinations such as French Polynesia, among others. Windstar representatives will be on site near the ship model in the Lexus Club to meet and talk to attendees on April 12, 2025, at the LA Kings game.

Windstar’s French Polynesia sailings are a favorite of residents living on the West Coast. An 8-hour direct flight from Los Angeles to Papeete, Tahiti quickly whisks travelers into a tropical paradise with itineraries ranging from the popular 7-day cruise in Tahiti’s Society Islands to longer cruises exploring the Tuamotu and Marquesas Islands. The destination promises exhilarating fire dancer performances in Bora Bora to leisurely days spent diving into crystal-clear lagoons or relaxing on deck with a classic Mai Tai in hand. Windstar has been cruising to Tahiti for 37 years, and in 2027, will add a second year-round, 148-guest sailing yacht, “Wind Star,” joining the 312-guest “Star Breeze” to give Los Angeles residents a choice between a classic sailing experience or all-suite yacht in French Polynesia. As part of this new relationship, fans will have the opportunity to participate in special promotions and travel sweepstakes, offering a chance to experience Windstar’s luxury cruises firsthand.

“Crypto.com Arena has a long history of collaborating with best-in-class brands that align with our mission of delivering unparalleled experiences for our fans and guests,” said Lee Zeidman, President, Crypto.com Arena, Peacock Theater and L.A. LIVE. “We are proud to welcome Windstar Cruises as our official cruise line and look forward to bringing this relationship to life in a way that connects Windstar’s premier travel experiences with our passionate guests.”

Source: BUSINESS WIRE