Starboard Enhances Presence in German Market by Expanding Partnership Less than a Year After Launch

Starboard Group, the world’s leading retail curator at sea, announced the expansion of its partnership with TUI Cruises, enhancing Starboard’s presence in the German market through the launch of highly curated retail assortments aboard a second ship in the Mein Schiff fleet, Mein Schiff Relax.

“After launching our partnership just last year, we’re extremely proud to now cement our relationship with TUI Cruises and debut expertly curated retail experiences on a second ship, Mein Schiff Relax,” said Lisa Bauer, Starboard’s President and CEO. “The expansion of our partnership so quickly after its initial launch is a testament to the trust Starboard has built with TUI and our ability to deliver premium assortments and unforgettable retail experiences that specifically resonate with German travelers and elevate their cruise experience.”

Expertly Curated Retail Offerings for German Guests

Mein Schiff Relax’s Starboard Shops span 3,970 square feet of retail space and feature beauty, fine jewelry, watches, fashion and more from renowned global and German brands. The Mediterranean destination shop is a key pillar of the retail experience, offering curated assortments spanning food, apparel, fashion accessories, jewelry and souvenirs for adults and kids that celebrate the destinations along the ship’s various routes. Mein Schiff Relax guests also have the opportunity to book private shopping appointments onboard.

The Starboard Shops feature a range of women’s fashion and accessories from Karl Lagerfeld, Armani Exchange, Polo Ralph Lauren and Calvin Klein. Jewelry offerings from Danish brand Pandora include the brand’s signature assortment of charm bracelets and pendants. The shops also feature curated assortments of men’s and women’s watches from BERING, Bulova, Citizen and Hugo Boss and smart sunglasses from the new Ray-Ban® Meta AI collection. Beauty offerings include selections from Rituals Cosmetics, Sol de Janeiro, Shiseido and L’Occitane and fragrances from Bulgari, Chanel, Dior and Tom Ford.

Starboard has also introduced collections of men’s fashion from Fynch-Hatton, known for its timeless casual classics and commitment to quality and sustainability, and handbags and accessories for men and women from Gianni Chiarini, the Italian luxury brand renowned for its superior craftsmanship and attention to detail.

Building on TUI’s commitment to sustainability and the strong environmental values of German consumers, Starboard is doubling down on its sustainable retail initiatives on Mein Schiff Relax by offering an expanded assortment of environmentally friendly brands and products. These include lab-created diamonds from Engrace Diamonds and vintage luxury accessories and handbags from What Goes Around Comes Around.

Source: BUSINESS WIRE