The MEYER WERFT Group is showcasing visionary ideas and innovative maritime products at Seatrade Cruise Global in Miami this week, underlining its technological leadership in maritime products. For the first time, an ideation for a climate-neutral cruise ship concept is now being presented specifically for the increasingly older target group of over-80s. The ship project, named Serenity, can also be seen as a model at the trade fair stand in Miami.

The starting point for this ship concept is the demographic change with a focus on America and Europe. In 2100, people 80 years and older will have same size population as the age group 65 and older today in the USA. “We derived a new target group from this, which we called 80+, and took a look at what needs and requirements such a target group would have,” says Tim Krug from the MEYER WERFT Concept Development Group. “Put simply, today there are ships for young, middle-aged and old, and in future there will be a need for a subdivided older target group. However, it is important to note that we are not talking about a nursing home. Serenity would offer services for people who live in Independent living homes with some additional features from Assisted living homes. Good examples are additional requirements in terms of walking routes on board, e.g. corridor widths and social interactions as well as the passenger flow and orientation on board in general,” Krug continues.

Unique product portfolio for the cruise industry

The MEYER WERFT Group will also be showcasing its unique current product portfolio for the cruise industry at Seatrade Cruise Global 2025. “MEYER WERFT GmbH is the only shipyard to offer the complete range from river cruise ships to large ocean-going vessels. With a long tradition of innovation and new products, we always create added value for shipowners, port operators and other customers in the maritime sector,” says Thomas Weigend, Executive Vice President Sales of the MEYER WERFT Group.

It is almost a tradition for MEYER to present a long-term view of the future of cruising at Seatrade Cruise Global .