Victor Valencia joins as Vice President of Revenue along with Michelle Pharr and Willam Kammerman in sales

With a seventh and eighth small ship on their way, Windstar Cruises announces three new hires as it expands its corporate team to support its growing business in the small ship cruise space.

Victor Valencia, Vice President of Revenue

Coming from leadership roles at Amazon, Victor Valencia joins Windstar as its new vice president of revenue management at a time of pivotal growth with two new ships joining the fleet. In this role, Mr. Valencia will drive strategic growth, oversee all revenue and pricing functions, and optimize profitable growth via the employment of data science and data analytics.

His most recent role was as head of finance at Amazon where he held roles in strategic planning, finance, revenue optimization, and capital investment. Victor has also held key roles in finance, revenue, strategy, risk management, and treasury at industry leading organizations such as DSV logistics, Royal Caribbean Cruise Lines, and American Express. He will be based at Windstar’s global headquarters in Miami, FL.

“This is the perfect time for Victor to join Windstar Cruises as we expand our commercial business operations, globally. His impressive background in revenue optimization, finance, and data-driven strategy—shaped by leadership roles at innovative companies like Amazon, DSV Logistics, and Royal Caribbean Group—aligns perfectly with our vision for profitable growth,” said Windstar’s Chief Commercial Officer, Janet Bava. “Victor’s expertise in leveraging technology, strategic pricing, and financial optimization will be instrumental in delivering long- term, sustainable growth for Windstar.”

William (Kam) Kammerman, Strategic Business Development Manager of Host Agencies

To further support Windstar’s travel trade business, William “Kam” Kammerman has joined the sales team to manage host agency relationships for the cruise line. Kammerman will expand and enhance relationships with host agencies and provide training to drive host agency sales growth.

Kammerman has plenty of experience managing relationships between travel advisors and cruise lines. He recently worked for MSC Cruises as a strategic account manager for host agencies. He’s also worked for Norwegian Cruise Lines as a direct sales manager and began his career working in the hotel industry. He is based in St. Petersburg, FL.

Michelle Pharr, Regional Sales Manager, South Central Region

Pharr brings 14 years’ experience in the travel industry to her new role as a regional sales manager for the south central region of the United States. Based in Texas, Pharr is responsible for managing travel advisor partnerships and providing training and support to help build business and increase sales. She covers Texas, Oklahoma, New Mexico, Colorado, Wisconsin, Minnesota, Missouri, Kansas and the Dakotas.

Pharr most recently worked for Royal Caribbean as a strategic account manager and before that at Palace Resorts in a business development role. Her start in the travel business followed her mother’s path – as a travel advisor – and her specialty was destination weddings and honeymoons.

“Kam and Michelle both have outstanding skill sets in the travel trade sector, and with direct experience in the cruise industry, they are positioned to quickly make a positive impact on Windstar’s support for the trade side of our business,” said Joe Jiffo, Windstar’s director of sales.

Windstar Cruises is celebrating 40 years of operating yacht style cruises. The company is poised for growth as Star Seeker, a 224-guest all-suite yacht, joins the fleet in December 2025, followed by sister ship Star Explorer in December 2026. The two vessels join the line’s Star Class fleet of upscale yachts bringing the fleet to five Star Class plus three Wind Class sailing yachts, all carrying between 148 and 342 guests. Star Seeker will be christened in Miami on January 15, 2026.