Mitsui O.S.K. Lines, announced that it exhibited at the Hong Kong International Travel Expo 2024 held during June 13-16, and MOL Managing Executive Officer Tsunemichi Mukai gave a presentation at the seminar. He introduced the group’s B-to-C business, the “Casual Cruise” of the Sunflower ferries, and the new cruise brand Mitsui Ocean Cruises, and previewed the launch of the Mitsui Ocean Fuji , which is scheduled to enter service in December this year.

(MOL Managing Executive Officer Tsunemichi Mukai speaks at the Hong Kong International Travel Expo 2024)

Our exhibition booth was continuously visited by many Hong Kong people, who expressed interest in the ‘cruise trips’ provided by the MOL Group.

The Mitsui Ocean Fuji

In its new management plan “BLUE ACTION 2035” established in March 2023, the MOL Group launched reforms aimed at creating a portfolio that can maintain profitability even during shipping recessions. It positions ferry and cruise services as a stable revenue business that complements the shipping industry, where market fluctuations are significant. The group will offer services that diverse customers can enjoy through the Sunflower ferries and the Mitsui Ocean Cruises cruise brand, and work to enhance the group’s corporate value and realize the group vision.