The shipping veteran joined the company in Q1 2024 as a Co-founder and its Chief Commercial Officer as the startup plans on shifting its global headquarters to Singapore

Bigyellowfish, a leading platform specialising in behavioural risk management for safety-critical frontline industries, such as maritime, announces the appointment of Dr. Linda Sorensen as Co-founder and Chief Commercial Officer, whilst working on a plan to relocate its global headquarters to Singapore. These strategic decisions demonstrate Bigyellowfish’s dedication to excellence and innovation, leveraging Singapore’s vibrant tech ecosystem and its key status as a maritime hub.

In her role as co-founder and CCO, Dr. Sorensen will lead the organisation in navigating the dynamic maritime business landscape and driving growth while ensuring sustained success. With a distinguished track record in the maritime industry, she brings an abundance of experience and expertise to the helm.

Dr. Sorensen´s career reflects her commitment to improving frontline workers’ conditions and her capacity as a transformative leader. This is evident in her senior positions in Frontline, BW and Lloyd´s Register. In addition, she also serves on several boards, showcasing her background and passion that will shape Bigyellowfish’s future trajectory.

Captain Soma Sundar, Co-founder and CEO of Bigyellowfish, stated: “Linda’s extensive background and proven leadership acumen will be a significant asset to our continued success and growth. Her strategic foresight will be a cornerstone in propelling the business to new heights in the ever-evolving landscape of the maritime industry. Her addition also complements our plans to move Bigyellowfish’s headquarters to Singapore. As a global maritime hub with a vibrant tech ecosystem, Singapore will be the ideal environment to fuel our growth and enhance our capacity for innovation and industry collaboration.”

Kunal Pancholi, Co-founder & COO of Bigyellowfish, added: “As we continue to evolve and expand, Linda brings a wealth of experience to drive our commercial endeavours. Together, we will weave stories that captivate, inspire, and leave an indelible mark in the Industry.”

Dr. Sorensen, reflected as she begins her journey with Bigyellowfish: “I am honoured to join Bigyellowfish, and am excited about the opportunities that lie ahead. I look forward to working with a highly skilled team, collaborating on new innovations that I anticipate will have a profound impact in safety-critical industries. I am keen to start implementing strategies that will help us reach new heights in the industry.”

Dr. Sorensen holds a PhD from the University of Southampton in Human Factors and an MBA from London Business School. She possesses a unique skill set that makes her a valuable asset to the executive leadership team.

Bigyellowfish looks forward to a future marked by innovation, growth, and strategic brilliance under Dr. Linda Sorensen’s stewardship.