Ericsson  announced the appointment of Anders Rian as Head of Ericsson Thailand and President of Ericsson’s legal entity in Thailand. Anders succeeds Igor Maurell, who will take on the role of Head of Global Journey Transformation at Ericsson Group.

Prior to taking on his new role in Thailand, Anders was the Vice President of Sales at Ericsson for Indosat Ooredoo Hutchinson, a leading Communications Service Provider (CSP) in Indonesia. Anders and his team enabled the Indonesian CSP to complete its Radio Access Network consolidation project ahead of schedule and to launch 5G in the cities of Jakarta, Bogor, Tangerang, and Bekasi. Anders brings to the role more than 23 years’ experience in the telecommunications industry, including senior leadership roles in markets such as Norway, Bangladesh, Malaysia, Thailand and Indonesia.

Nunzio Mirtillo, Head of Ericsson Southeast Asia, Oceania and India says, “With his extensive experience of working in South East Asian markets, Anders can support Thai service providers towards accelerating the country’s 5G journey to deliver the full benefits of connectivity to consumers and enterprises. I would like to thank Igor Maurell for the strong foundation he has created for Ericsson in Thailand in collaboration with our customers, industry and other eco system players.”

Prior to his stint in Ericsson Indonesia, Anders was based in Bangkok, leading the dtac key account for more than 5 years and working on Telenor Asia opportunities across the region.

On returning to Thailand in his new role as Head of Ericsson , Thailand , Anders states, ”I am very pleased to take on my new role as Head of Ericsson Thailand. The Thai market is very unique with one of the world’s highest average daily time spent online, and we expect to see data consumption doubling in the next 2 years. I am committed to working closely with the Ericsson Thailand team and the broader eco-system in the country to accelerate Thailand’s digital transformation, which will benefit the country’s economy, society and the Thai people. Thailand is an important market for Ericsson and I look forward to strengthening our presence in the market.”

According to Anders, Thailand has been an early adopter of 5G technology in the region but the market still offers huge opportunities to scale 5G and help CSPs realize their goals of efficient network performance, best customer experience and value creation.

”We are here in Thailand for the long term. We will leverage on the strong foundation we have built in Thailand over the years to continue expanding our business through innovation, digitalization and the best talent and competence , while offering the most competitive, leading solutions and services,” he said.

With a 117-year presence in the Kingdom, Ericsson has partnered Thai Communication Service Providers in providing connectivity across generations of mobile technologies, 2G, 3G, 4G and now 5G to consumers and enterprises in Thailand.

Ericsson today powers 157 live 5G networks across 66 countries across the globe. Ericsson’s 5G leadership has been recognized by important independent analyst reports: Gartner 5G Magic Quadrant 2023, (third year in a row) and Frost Radar Global 5G Infrastructure. Ericsson also scored the number one position in the latest ABI Research report on telco vendors sustainability.