Qianbao Tu recently joined Klaveness Digital, merging her creative flair with strategic knowhow. A graduate in Service Design from Politecnico di Milano, Qianbao has a deep-rooted passion for the creative process.

Starting in industrial design, she initially crafted physical items like lamps and chairs. However, the allure of digital design drew her in. Seamlessly blending physical craftsmanship with the digital arena, she found her niche in service design.

Her role as a Product Designer

Qianbao adopts a comprehensive approach. She focuses on turning user feedback into effective design solutions. With hands-on involvement in customer research, usability testing, wireframe development, and beta testing, she ensures users have top-tier experience. Furthermore, she emphasizes the value of internal communication and collaboration. Even as a newcomer to Klaveness Digital, she is eagerly getting acquainted with the company’s landscape, products, and the challenges customers face with CargoValue.

Why Klaveness Digital?

After her tenure in a SaaS (Software as a Service) scale-up, Qianbao was drawn to new challenges in the intricate digital industry. Klaveness Digital and its product, CargoValue, seemed like the perfect match. A conversation with her recruiter cemented her decision. Their shared vision and mutual understanding about the company’s development made her see great potential in the products.

Designing at Klaveness Digital

When discussing her work at Klaveness Digital, Qianbao highlights the freedom she has to explore her passions. She appreciates the support she receives, allowing her to realize her innovative visions. Her methods are holistic, meticulously converting user feedback into viable design solutions. Beyond this, Qianbao engages in brainstorming workshops with engineers and Product Managers, prepares design prototypes to better understand user needs, and actively maintains a design system to ensure a consistent visual identity. Her responsibility span across customer research, usability testing, and more. To those venturing into design, she suggests, “Specialize and find your niche.” While understanding the broader landscape is crucial, she believes honing a specific skill or domain aligned with one’s passion can set one apart.