Virgin Voyages is riding the wave of its newest ship’s inaugural season with a brand first: A Virgin Celebration Voyage. For more than 50 years, Sir Richard Branson has charted the course from land, air, sea & beyond, building one of the world’s most recognizable brands. Setting sail from Athens on Aug. 27, 2023, “A Virgin Celebration Voyage” is poised to be the capstone celebration of the summer, giving Sailors exclusive access to Richard, Virgin company leaders and founding members of influence from across the brand.

Taking a page from the traditional CEO sailings of the past (and tossing the book overboard), this specially curated voyage will be like nothing the brand has ever showcased before. From intimate fireside chats, special performances, culinary explorations and memorable experiences, this voyage will make its mark in Virgin brand history – and in the hearts of the Sailors who come along for the ride. Bringing to life an authentic, behind-the-scenes look into Virgin, this epic getaway aims to break down all of the stuffy corporate barriers and offer a candid look into one of the most ground-breaking, recognizable and respected brands of all time.

As a special voyage designed with Virgin brand loyalists and Sailing Club members in mind, Virgin Voyages is extending a generous offer to this group. They can snag a Red Hot Savings Offer of 30% off the fare along with some enticing surprises and delights waiting on-board.

“When we launched our Sailing Club last year, we knew we wanted to offer a unique loyalty program that provided Sailors with irresistible benefits and exclusive access to special brand moments,” said Tom McAplin, CEO, Virgin Voyages. “A Virgin Celebration Voyage is a great example of this and benefits not only our Virgin following, but our incredible Sailing Club members. It’s an exciting time to be a real brand loyalist.”