Five months after the launch of MSC eBL, MSC will be taking to the stage at the Swiss Supply Chain & Logistics Conference (SCLC) to explain what this digital solution means for customers and the industry

Held in Geneva, the home of MSC’s headquarters, the Swiss Supply Chain & Logistics Conference (SCLC) is expected to attract around 150 participants and feature more than 30 speakers. The aim of this cross-industry event is to bring together key industry players and logistics providers from around the world to share knowledge, present the latest innovations, discuss challenges and generate new business opportunities.

Digitalisation in focus

As one of the world’s largest ocean carriers and a leading proponent of digitalisation, MSC has been invited to speak at SCLC as part of the ‘Digital Supply Chain’ module. André Simha, MSC’s Global Chief Digital & Information Officer, will be taking to the stage at 10.30am CET on 6 September to give a 15-minute presentation on ‘Digital Advances in Shipping with MSC’s Blockchain Electronic Bill of Lading’, followed by a five-minute Q&A session.

The presentation will explore the progress and benefits of MSC’s new electronic bill of lading (eBL) solution, launched around 150 days earlier in April 2021, as well as its broader implications for shipping and the supply chain, today and tomorrow.