Effective November 1, 2026, Pricing & Revenue Management, Itinerary & Transportation and On- board Revenues will join Global Marketing, Direct Sales and the Business Units under a single leadership structure. Itineraries, pricing, sales, and onboard and shoreside experiences will be managed in an integrated way, enabling the company to respond more quickly to market dynamics and enhance every stage of the guest journey.

Costa Cruises is continuing the evolution of its organizational model, with a clear objective at its core: to offer guests an increasingly distinctive and personalized experience, both on board and ashore, by further integrating the key drivers of its commercial strategy.

The Company has decided to bring under the same leadership all the main business areas that contribute to shaping its offering. As of November 1, 2026, the organization led by Francesco Muglia, Senior Vice President & Chief Commercial Officer, will include, in addition to Global Marketing, Direct Sales and the Commercial Business Units, the Pricing, Revenue Management, Itinerary Planning and Transportation functions.

Daniel Caprile, Vice President Pricing & Revenue Management, Itinerary & Transportation, will report to Francesco Muglia. At the same time, On-board Revenues will also be added to his responsibilities. Caprile brings extensive experience in pricing, revenue management, itineraries and transportation, together with a strong ability to translate data and insights into business decisions. He will continue to lead this function, which confirms its central role within the new organization by managing all revenue levers in an integrated way, both before and during the cruise.

Under the new structure, itineraries, pricing, marketing, sales and experience design will therefore come under a single leadership, enabling Costa to respond to market dynamics in an increasingly agile way, make faster decisions and manage the overall value delivered to guests throughout the customer journey. This evolution is consistent with the development of the Sea & Land Wonder Platform, Costa’s distinctive model that brings together destinations, itineraries, shoreside experiences and onboard moments into a single vision of the holiday experience.

“For us, a cruise begins long before embarkation: with itinerary planning, pricing decisions and the development of the overall offering. An integrated approach to these key levers will allow us to accelerate the evolution of our product and offer our guests increasingly distinctive and personalized experiences,” said Francesco Muglia, Senior Vice President & Chief Commercial Officer of Costa Cruises.