The 10,000 sqm facility will begin operations in H2 2026, targeting an annual production capacity of 300,000 vehicles by 2030 and contributing up to 10% to the UAE’s Operation 300Bn initiative

 Khalifa Economic Zones Abu Dhabi – KEZAD Group, the largest operator of integrated and purpose-built economic zones in the region, announced that it has signed a strategic lease agreement with ROX to establish one of the Middle East’s first advanced AI manufacturing centres in KEZAD Logistics Park , KEZAD Musaffah.

The 10,000 square metre facility within KEZAD’s industrial ecosystem will support the development of ROX’s operations, reinforcing Abu Dhabi’s position as a competitive destination for vehicle manufacturing and industrial production in the region. 

The advanced AI manufacturing centre is set to begin operations in the second half of 2026, with a target annual production capacity of 300,000 vehicles by 2030, with the potential to contribute up to 10% to the UAE’s Operation 300Bn initiative. Once operational, it will support vehicle production and export across the Middle East and global markets through scalable, intelligent manufacturing capabilities, supporting ROX’s global expansion while advancing KEZAD’s role in next-generation mobility industries.

Abdullah Al Hameli, CEO, Economic Cities & Free Zones, AD Ports Group, said: “Our agreement with ROX reflects KEZAD’s continued role in enabling industrial growth by attracting high-quality investments into Abu Dhabi. As global supply chains evolve, KEZAD provides businesses with the infrastructure, connectivity, and regulatory environment required to scale efficiently and compete internationally.”

Jarvis, Founder and CEO of ROX said: “Through our agreement with KEZAD Group, we are bringing advanced manufacturing capabilities to Abu Dhabi and helping position the UAE as a globally connected manufacturing and export hub, supporting a broader supply chain around our manufacturing footprint, regional expansion, and the UAE’s long-term industrial ecosystem.”

Mohammad Al Kamali, Chief Trade & Industry Officer, Abu Dhabi Investment Office (ADIO), said: “Abu Dhabi is building one of the world’s most competitive and future-ready industrial ecosystems, where strategic investments are rapidly translated into scaled manufacturing capability and global market access. The establishment of ROX’s facility in KEZAD, facilitated by ADIO, deepens the foundations of this growing ecosystem. More specifically, it reinforces the emirate’s role as a destination of choice for advanced industry, underpinned by world class infrastructure and market connectivity.

As Abu Dhabi accelerates industrial growth, it is not only strengthening supply chain resilience and local production but positioning Abu Dhabi at the forefront of global manufacturing and trade transformation.”

Located within KEZAD Musaffah’s KLP project, the facility will benefit from KEZAD’s multimodal logistics connectivity, and access to competitive utilities, supporting efficient operations and enabling access to regional and global markets.

As a global AI technology company, ROX integrates advanced new energy technologies with the UAE’s distinctive approach to luxury and outdoor lifestyles. The brand has emerged as a strong contender in the luxury all-terrain SUV segment across the UAE and wider MENA region. To further deepen its presence in core markets and accelerate global expansion, ROX aims to leverage KEZAD’s world-class industrial infrastructure, multimodal logistics network, and established industrial ecosystem to develop a benchmark project for high-end intelligent automotive manufacturing in the Middle East.

The agreement aligns with broader industrial growth trends in Abu Dhabi, where strong foreign direct investment inflows and rising non-oil trade continue to drive demand for industrial land, manufacturing capacity and infrastructure. The UAE’s non-oil foreign trade reached AED 3.8 trillion in 2025, underscoring the scale and momentum of economic diversification efforts .

As industrial ecosystems become more integrated and globally connected, agreements of this nature highlight KEZAD’s role not only as a facilitator of business activity, but as a platform shaping the future of manufacturing, trade, and logistics in the region.