The British International Freight Association  has appointed Steve Murray as regional representative for a newly created Central Region to strengthen regional engagement and better support the trade association’s corporate members across the Midlands.

The boundary of the new Central Region encompasses members based in the home counties north of London, up to Nottingham in the North, Birmingham in the West, and Peterborough in the East.

It has been established to reduce the geographic scope previously covered by Andrew Melton, who has to date been responsible for representing members across all areas north of Milton Keynes up to the Scottish  borders.  Andrew will now focus on BIFA’s members in the Northern England region.

Steve brings extensive industry experience, having held senior leadership roles managing multi-country and multi-functional teams across the logistics and supply chain sector. Most recently, he worked at FedEx Logistics, the freight forwarding division of FedEx. Prior to this, Steve held a number of senior positions within International Supply Chain (ISC), a division of DHL, and earlier in his career worked at EXEL.

BIFA director general, Steve Parker comments: “We are delighted to welcome Steve as our regional representative for a newly created region. We have made clear our strategy to further raise BIFA’s profile with our members, as well as enhance engagement with them.

“With multimodal expertise spanning the full supply chain process, Steve offers a deep understanding of the industry that will be of significant benefit to members across the new Central Region and a valuable asset to the association.”

The appointment completes the trade association’s team of six regional representatives who support and engage with BIFA members across the UK, and are the trade association’s ‘eyes and ears’ at a local level in each of its six regions.