Distribution agreement with Finland’s Fluid Intelligence Oy

Sulnox, the greentech company delivering lower fuel costs and emissions with zero capex, is pleased to announce a distribution agreement with Fluid Intelligence Oy (“Fluid Intelligence”), a major provider of Net Zero Lubrication solutions to the heavy industry, logistics, and process sectors.  

Established in 2017 and operating through a global partner network from its two locations in Finland, Fluid Intelligence serves all of Sulnox’s key target sectors: marine, road fleets and logistics, mining and heavy equipment, industrial and manufacturing, and power generation. In addition, the company supplies the steel, chemical and paper industries, and the waste management sector, working alongside original equipment manufacturers (OEMs) and maintenance, repair and overhaul organisations (MROs).

Introduced and managed by Sulnox distributor A&S International, Fluid Intelligence presently covers all Nordic countries, Germany and other EU countries, and is in the process of expanding to the GCC. It also operates in Asia, notably India.

The company has not, to date, operated in the fuel segment, making the agreement with Sulnox a unique and highly complementary extension to its existing services.  The core focus of Fluid Intelligence has been end-to-end lubrication lifecycle management for engines and machines in industrial and logistics organisations pursuing Net Zero strategies, supported by its Fluid Eye® digital platform: lubrication planning for efficiency in costs and emissions; recycling advice; and monitoring, optimisation and reporting. The company provides additives and enhancers for the lubrication process but has not distributed fuel treatment for lower fuel usage or emissions.

Offering a mix of traditional expert services, lab services and product sales, Fluid Intelligence draws on a deep understanding of industrial and logistic machinery performance, related chemistry, operational reliability, problem solving solutions, emission management, data management, AI and analytics, including real-time oil condition monitoring through its Connected Oil® solution family.  Proposed distribution channels for Sulnox Eco, the core Sulnox product, include direct sales, online and digital marketing, industry events and trade shows, and – following initial launch in Finland – the broader Fluid Intelligence distributor network.

Commenting on the agreement, Ben Richardson, CEO of Sulnox, said:

“Fluid Intelligence present an exciting, multi-industry distribution opportunity in the Nordic market, with significant potential further afield. We look forward to demonstrating Sulnox Eco’s capabilities in marine, road transport and far beyond, supported by our new partner’s deep understanding of the needs of major businesses striving towards Net Zero against a background of rising costs.”

Mika Perttula, CEO of Fluid Intelligence, added:

“Sulnox Eco complements our existing offering extremely well.  Expanding our portfolio to include a fuel conditioner, particularly a proven greentech solution, is very appealing for our customers. They can now enjoy a holistic programme of machine fluid performance management, maximising their machines’ operational reliability, energy efficiency, while minimising costs and emissions.” 

Angus Macdonald, Director of Sulnox master distributor A&S International, said:

“We are delighted to have helped to bring together two leaders in engine efficiency solutions for industry. This important agreement is a win for both, with significant potential for international expansion.”