OrbitMI, a leading provider of maritime SaaS software, announced the appointment of Andrew Redfern as Sales Director for the Nordic & Americas region. In this role, Redfern will lead OrbitMI’s commercial growth across Northern Europe, working closely with shipowners, operators, and commercial teams to deliver measurable operational and financial results.

Redfern brings more than a decade of experience spanning maritime technology, commercial strategy, and financial analysis. Most recently, he served in senior sales leadership roles at ZeroNorth, where he led sales across Northern Europe and the Americas and played a key role in scaling digital bunker and voyage-related solutions. Prior to that, he held positions in business innovation and analytics at Swire Bulk and Western Bulk, building a strong foundation in vessel economics, performance analysis, and customer-facing commercial work.

“Andrew combines deep maritime domain knowledge with a practical understanding of how operators make decisions day to day,” said Jack Liman, Chief Commercial Officer at OrbitMI. “As we continue to expand our presence in the Nordic region and beyond, his experience working with shipowners and operators will be critical to helping customers translate data into better commercial and operational outcomes.”

Based in Oslo, Redfern will focus on strengthening relationships with existing customers, expanding OrbitMI’s footprint particularly among Nordic shipowners and operators, and supporting customers as they connect voyage optimization, performance, and reporting workflows across their organizations.

“I’m excited to join OrbitMI for 2 main reasons. Firstly, it is clear that the industry is demanding clearer insight, better integration, and real operational and financial impact from the technology it bets on. Secondly, OrbitMI’s customer centric and modern platform with connected workflows is exactly what I have experienced operators and shipowners have been looking for.” said Redfern. “I look forward to working with customers, contacts, new and old across the region in demonstrating why betting on OrbitMI is a sure thing.”

Redfern is fluent in English, Norwegian, and Spanish and holds a degree in Business Administration from the University of Bath.