KPI OceanConnect launches fifth annual “50for50” initiative to give back to local communities

- Annual “50for50” initiative has raised over $455,000 to support charities in the communities where KPI OceanConnect works worldwide over the past four years.
- In 2025, KPI OceanConnect is inviting customers to select which charity they would like their transaction to support.
For 2025, customers will be invited to choose which local charity receives the donation from their order. Each KPI OceanConnect office has nominated two trusted local organisations and customers will get to select their preferred beneficiary on confirmation of their order.
Over the past four years, “50for50” has contributed $455,300 to 31 local charities around the world, supporting a wide range of causes, from children’s health and food security to education, inclusion, environmental and maritime-related initiatives.
Dorthe Bendtsen, CEO of KPI OceanConnect said: “Our purpose goes beyond supplying the fuel that keeps global trade running; it’s about supporting the people and communities where we live and work. Five years ago, we launched “50for50” with a simple promise: for every order, we would give back. Since then, thanks to our customers and partners, we’ve donated over $455,000 and supported 31 charities across our offices worldwide. Thank you for choosing to give back. Together, we can make a real difference for our communities.”
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