Jotun launches Hardtop XP II – the next generation of the global bestseller

Jotun, a global leader in marine and protective coatings, today announced the launch of Hardtop XP II, the next generation of its most sold product. Building on the legacy of Hardtop XP, which has sold over 300 million litres since its launch in 2006, Hardtop XP II takes durability, efficiency, and aesthetics to the next level.

With a legacy dating back to 1926, Jotun has consistently delivered innovative solutions to protect assets across industries including energy, shipping, and infrastructure. The Hardtop brand itself has been trusted since 1978 to safeguard steel structures worldwide in all of these industries.

“The Hardtop brand is recognised and well-known in the industry, and Hardtop XP has been our bestselling product – not only in this category but for all Jotun products. Now, with Hardtop XP II we aim to push the commercial and innovative boundaries yet again,” said Dmitry Arzhanov, Global Category Manager for Topcoats in Jotun.

With Hardtop XP II Jotun is ready to deliver an even stronger product to meet the evolving demands in the industries:

• Increased application efficiency with faster curing times reducing downtime and doubled initial hardness to limit surface damage during handling from day one, ensuring consistent results.
• Enhanced steel protection against UV radiation, chemicals, water exposure and physical damage over time, reducing maintenance cost and preventing corrosion.
• Lasting aesthetics with excellent colour and gloss retention with enhanced dirt pick-up, ensuring that the project’s design withstands the time.

“We have rigorously tested Hardtop XP II across various climates and scenarios. Feedback from customers and applicators have confirmed the product’s consistent performance regardless of environmental conditions or application methods. The result is a topcoat that truly performs everywhere,” said Arzhanov in Jotun.

With corrosion costing the global economy over USD 2.5 trillion annually and steel production contributing up to 8-10% of global CO₂ emissions, Hardtop XP II plays a vital role in reducing environmental impact by extending the lifespan of steel structures.

“By 2030 it is estimated that up to 9.1% of global CO2 emissions will originate from steel production only to replace corroded steel, if the ongoing trend continues. Making sure steel can be used for a longer time is the core of what we do. Hardtop XP II is the right product at the right time to face this industry challenge, and it is also designed to comply with current and upcoming environmental regulations,” said Arzhanov.

Hardtop XP II is now available globally, offering unmatched versatility for projects across shipping, infrastructure, energy, and beyond.

“To be able to offer this fantastic product to the industry is a milestone for us in Jotun. Hardtop XP has been our bestselling product – and with good reason. But we have for almost 100 years been focused on continuous innovation and development, and that is why we have developed Hardtop XP II. It is truly a product that deliver on our core promise – to protect property,” said Morten Fon, President and CEO of Jotun.