LOOKOUT announces new benefits to preferred dealers and installers

Digitalisation, Digitalisation newsletter

July 25, 2025

Award-winning Marine AI Solutions Provider Helps New Dealers and Installers Grow Business with New Resources

LOOKOUT, the AI pioneer in marine safety, launched enhanced benefits to marine professionals through its preferred dealer and installer program. The new resources help LOOKOUT dealers and installers grow their business and ensure LOOKOUT customers continue to experience excellent service with their award-winning AI system.

LOOKOUT’s AI marine vision system helps boaters detect obstacles, vessels, and hazards that human vision might miss in low light or busy harbors.

Dealers in the LOOKOUT preferred program receive:

Exclusive dealer pricing on LOOKOUT AI marine vision systems and as an incentive for customers, a post install rebate
Promotional materials and special offers for customer outreach
Social media spotlight program to amplify visibility across multiple marketing channels
Invitations to VIP events at major boat shows and industry showcases

“At M.P. Marine, we install cutting-edge technology that makes boating safer and more enjoyable,” said Mike Parrish, owner of M.P. Marine in Boston and LOOKOUT Preferred Installer. “The LOOKOUT AI system is a smart, forward-thinking navigation solution.”

“Our dealers and installers play crucial roles in the LOOKOUT network,” said David Rose, CEO of LOOKOUT. “This program gives them the tools they need to grow their business. Together, we are bringing safe AI navigation to more captains worldwide.”

Adrian Rhodes of Rhodes Marine Services, a LOOKOUT Preferred Installer in South Carolina, explains the real-world impact. “Night vision is important because some boats don’t use lights correctly. There are also risks from half-sunk vessels and even partially submerged shipping containers. Night vision with AI reduces that risk.”