In a first-of-its-kind neuroscience study, the results revealed that Cunard’s transatlantic crossing, combined with their programme of enriching experiences, can increase cognitive abilities by 26%, making travellers more alert, focused, and resilient.

The study, conducted by Human Understanding Agency, Walnut involved 40 guests from around the world embarking on the iconic Transatlantic crossing from Southampton to New York. Researchers used biometric tools to measure cognitive and physiological changes before and after five days at sea. The results were remarkable, showing notable improvements in memory, problem-solving, attention, and overall emotional wellbeing.

Dr Jack Lewis, a neuroscientist comments on the findings “What stands out for me in this study is how neatly all the pieces fit together. The passengers time on the ship clearly reduced their stress

levels, based on subjective and objective measures. The main stress hormone cortisol is well-known in the science research literature to interfere with various cognitive processes. So the boost in memory and logical reasoning capacity identified in this study is likely to attributed to the stress-relieving impact of ocean travel. This combined with the amazing array of stimulating activities onboard, allows the passengers brains to unlock their full potential.”    

Beyond the study’s cognitive findings, Cunard’s unique offering provides an unmatched sanctuary for relaxation and renewal. From captivating lectures by world-renowned experts as part of the Cunard Insights programme to personalised wellness treatments, each element of the voyage is thoughtfully designed to foster wellbeing.  This is all complemented by Cunard’s celebrated White Star Service, ensuring every moment aboard is distinguished by personalised attention and elegance. 

Katie McAlister, President of Cunard comments: “This study reinforces what we have always believed: a Cunard voyage is so much more than a holiday. Our curated enrichment programmes,  world-class dining, bespoke wellness experiences and renowned White Star Service, leave our guests feeling truly refreshed, inspired and reinvigorated.”