Mintra is proud to announce that it has been recognised as the winner of the prestigious Leading with Kindness Award at the HR Network Scotland Awards 2024. Sponsored by culture consultants, Leading Kind, the accolade was awarded because of Mintra’s commitment to fostering a workplace culture rooted in empathy, compassion, and positive impact.

The Leading with Kindness Award recognises an organisation, team or individual that has demonstrated a kinder approach to people through empathetic leadership, by showing genuine care and concern for colleagues or customers, with a positive impact on business performance.

The move to a ‘kinder culture’ began for Mintra after covid, when senior leaders committed to shifting the company culture to a more fluid and agile structure focusing on trust, empowerment and individual growth.

To achieve this, Mintra has embedded kindness into its leadership approach by training managers to balance task-oriented skills with emotional intelligence. As a global organisation, this approach has bred cultural sensitivity and empathy, enabling them to manage a remote workforce and diverse, multicultural teams more effectively. Another key initiative is the establishment of the Care Team, a wellbeing committee tasked with promoting positive social interaction and addressing employees’ emotional needs proactively. Through initiatives like targeted training, access to support resources and team-building activities, the Care Team has fostered an environment of psychological safety and collaboration.

Amy Reid, Global People & Culture Director shared, “This approach has enhanced employee well-being and reinforced the importance of empathetic leadership as a critical factor for organisational success. This award is an acknowledgement of the way our leadership team have embraced the change and embedded it into Mintra.”

Mintra’s commitment to kindness has delivered tangible benefits to the business. Employee engagement and cross-functional collaboration have increased and enabled the company to exceed customer expectations. A standout example is the successful delivery of a large-scale bespoke digital learning solution under tight deadlines, achieved through cross-departmental teamwork that leveraged diverse industry expertise and learning technologies.

Mintra’s kindness culture extends beyond day-to-day operations, incorporating awareness initiatives such as International Women’s Day, Neurodiversity Celebration Week, and Employee Appreciation Day. These efforts have united employees across the globe and strengthened Mintra’s community spirit.

Mintra actively celebrates the contributions of its kind leaders and employees. Recognition initiatives include shout-outs during team talks and on the company’s ‘Mintra Net’ internal communications hub, as well as peer-to-peer acknowledgement programs. Anonymous feedback surveys have provided actionable insights, helping Mintra refine its workplace culture and continuously improve. This dedication has translated into measurable outcomes, such as a low voluntary turnover rate of under 2% in 2023, an industry-leading employee engagement score of nearly 80%, and significant internal promotions—16% of the workforce in 2023 alone. These achievements underscore the value of kindness as a driver of retention, engagement, and performance.

Mintra’s CEO, Kevin Short, remarked: “Winning the Leading with Kindness Award is a testament to the dedication and character of our people. At Mintra, we believe kindness is more than just a value—it’s a strategy that drives success for our employees, customers, and communities. We are honoured to be recognised for our efforts and will continue to build a workplace where kindness thrives.”

Mintra extends its gratitude to HR Network Scotland and Leading Kind for spotlighting the role of kindness in transforming organisations. As Mintra looks to the future, it remains committed to leading with empathy and creating a meaningful impact on its people and the industry at large.