COLUMBIA blue, the leading integrated leisure marine services platform, announces COLUMBIA yacht services as the new brand name for yacht management specialists Swiss Ocean. The rebranding follows an ongoing strategy of expanding COLUMBIA blue’s brand identity throughout the maritime industry.

As part of COLUMBIA blue, COLUMBIA yacht services will leverage the global reputation and network of the umbrella group for business opportunities and collaborations. In an era when the cruise and superyacht industries are expanding in response to increased interest in luxury leisure marine experiences, COLUMBIA blue offers a full range of services, and is becoming a driving force in the leisure, lifestyle, and asset management sectors.

“With the name change, we are confident that awareness of the superyacht services we offer will increase even more, signalling to the leisure marine world the vast range of expertise we offer – from COLUMBIA cruise services’ cruise ship management and COLUMBIA signature’s luxury hospitality services to COLUMBIA pure’s global health consultancy,” says Norman Schmiedl, CEO of COLUMBIA blue.

COLUMBIA yacht services specialises in all aspects of yachting asset management, including operational and crew management services, new build and refit projects, and yacht development projects.

Louise Holloway, who serves as the Managing Director of COLUMBIA yacht services, notes: “As we embark on this new chapter as COLUMBIA yacht services, we are fully committed to providing excellent service to our clients and to upholding the core values and high standards that COLUMBIA blue embodies.