FrontM, the Maritime Superapp Platform company, welcomes industry experts Su Yin Anand, Peter Schellenberger and Nakul Malhotra to extend its strategic advisory board’s formidable strength.

They will join a distinguished existing advisory board that includes Ronald Spithout, who combines his extensive leadership experience in satellite communication and maritime digitalisation domains to support FrontM’s strategic roadmap; Nigel Cleave, who leverages his extensive maritime ship management and senior advisory experience to guide FrontM towards scale; Mark Mol, who supports new growth partnerships; and Tom Whitby, who advises on expanding FrontM’s maritime app-marketplace.

Su Yin Anand is renowned for her leadership in digital transformation and ESG initiatives within the maritime sector. Her strong belief that businesses must focus on people and technology and challenge the status quo to be future-ready, aligns strongly with FrontM’s mission. Su Yin is a qualified lawyer, has been in senior roles including as an independent director of maritime companies, and is a founder of the maritime technology innovation platform, The Captain’s Table.

Su Yin Anand added, “The crew are the bedrock of shipping. Contributing as a strategic advisor to FrontM enables me to do my part to contribute towards FrontM’s important vision of building a more efficient, safer and engaged workplace for the crew.

Nakul Malhotra is Vice President heading the Emerging Opportunities Portfolio at Wilhelmsen Group. With extensive experience in maritime innovation, Nakul has been instrumental in promoting open innovation and digitalisation within the sector. He is active in the maritime VC space, a strategic advisory board member for several maritime start-ups and a mentor in several incubators and accelerators globally.

Nakul is also a Fellow of the Institute of Marine Engineering, Science & Technology, Royal Institution of Naval Architects, Nautical Institute, Institute of Marine Engineers (India), Chartered Fellow of the Institute of Logistics and Transport and a member of the Digital Transformation Committee of the Singapore Shipping Association.

Nakul Malhotra commented, “The industry sits at the cusp of an unprecedented digitalisation wave on board vessels riding on the larger connectivity capability trends and fundamental expectations of its workforce. This is precisely the sweet spot for FrontM and I am eager to collaborate with the illustrious members of the Advisory Board and the talented FrontM team to help bring the ideal of a modern digital access environment on board the vessels to fruition.”

Peter Schellenberger’s extensive experience spans multiple facets of the maritime industry, with senior leading roles across the supply chain, ship operations and value-added maritime services lastly being at OSM and Thome Group before branching out to form his own consultancy company, Novamaxis, drawing upon his vast industry knowledge.

Peter added: “FrontM wins with the simplicity of integration into legacy systems and flexibility to adapt to client-specific demands with agility, making trials and adoption extremely easy. The live-IP TV solution, together with physical activities, brings the crew back together as a team, mitigating a negative side effect of the improved connectivity on fleets. A perfect domino block for a meaningful S-element into ESG reports to be produced. Happy to support this contribution to crew wellbeing with my peers.”

This move aligns with FrontM’s mission to enhance the maritime industry’s approach to Environmental, Social and Governance (ESG) criteria and significantly strengthens the team’s strategic capabilities to steer its growth to become a frontrunner in crew welfare, collaboration tools and comprehensive human capital management solutions.