This new appointment highlights the company’s commitment to environmental and social responsibility
 Baseblue has announced the appointment of the company’s new ESG Manager, the first role of its type within the organization, highlighting its commitment to improving ESG within the company and the bunkering industry.

The creation of this role underlines Baseblue’s culture and mission to uphold the highest standards of governance and transparency, as well as building trust with stakeholders in helping the bunker industry achieve its decarbonization goals.

As fuel providers, Baseblue is diversifying its product portfolio to include low carbon fuels and supporting its customers and clients in their green transition. The company is actively promoting the uptake of alternative fuels by offering competitive prices. Whether it’s biofuels or floating wind energy sources, the team work to understand their client’s unique requirements and guide them towards the most suitable solutions.

Baseblue is committed to creating a more diverse and inclusive workplace where every employee feels valued, respected, and empowered to develop their unique talents and capabilities. As part of Baseblue’s ongoing efforts, the company focuses on gender equality and has set ambitious targets to increase the representation of women across all levels of our organisation. Baseblue aims to address the specific challenges women might be facing within the shipping industry and explore the barriers and factors influencing women’s participation in certain roles, by identifying and addressing any obstacles that may exist.

In addition, supporting local communities is a key part of Baseblue’s commitment to social responsibility. The company actively engages in environmental initiatives participating in several events related to beach and seabed cleaning, tree planting, and supporting the construction of borehole water wells in Ghana to provide access to clean, safe water for the local community, along with other charitable activities.

Recently, Baseblue made a substantial donation to the Blue Marine Foundation, a non-profit organisation dedicated to restoring the health of the ocean. The contribution aimed to help the orgainsation achieve goals such as establishing marine protected areas, promoting sustainable fishing models, and supporting marine habitat restoration.

Stella Fyfe will be taking on this role and leading the company’s ESG initiatives. Before joining Baseblue, she served as the European Projects Coordinator for Bunkernet, being actively involved in promoting LNG as an alternative fuel for the shipping industry through multiple funded projects. Throughout her 25 years of experience in the shipping industry, Stella developed the ability to navigate complex challenges in an ever-evolving industry by embracing change and innovation, along with a range of skills such as expertise in setting up management systems and ensuring compliance.

Commenting on the appointment, Lars Nielsen, CEO of Baseblue said: “At Baseblue, we have embraced ESG initiatives for many years and I am pleased that we are now formalising this with the appointment of Stella. It is crucial that we dedicate time and resource to our ESG strategy and initiatives, and I am glad to see this is an emerging trend across the industry. Impactful and authentic ESG practices are not just a part of Baseblue’s strategy but also a key driver of our success and impact in the industry.”

In addition to this appointment, Baseblue has appointed ESG ambassadors in each office who will report into Stella and play a crucial role in adapting and implementing policies tailored to the diverse regulations in different countries.

When discussing her motivation for the role, Stella said: “I am enjoying being part of this transitional time at Baseblue and in the shipping industry. As we look towards a greener era for the industry, it is so important to implement real change and make a positive impact where we can. As the ESG Manager at Baseblue, I’m motivated by driving positive change in the shipping industry.

“The multifaceted nature of the role – engaging with various departments and aspects of the group – is truly stimulating and resonates with my holistic approach to making a meaningful impact. At Baseblue, ESG is not just a policy but a fundamental part of our organisational DNA.”

Baseblue places equal weight and priority on the three pillars – Environmental, Social, and Governance.