Seabourn, the leader in ultra-luxury cruising and expedition travel, has named Mike Fulkerson its new vice president and chief marketing officer. In this role, he will oversee overall marketing strategy, brand management and performance, and public relations and communications. Fulkerson brings more than 20 years of hospitality, wellness, and consumer marketing experience. He will report to Natalya Leahy, president of Seabourn.

“Seabourn is a special brand with a rich history that truly defined the ultra-luxury cruising market. I am very excited that Mike joins our team to help us further support and build upon the success of our amazing global brand. Mike is a proven global marketing leader with a wealth of knowledge and experience in luxury, hospitality, and globally well-renowned consumer brands,” said Leahy. “We are excited to welcome Mike to the Seabourn family and look forward to the great things we will do together for Seabourn.”

Most recently, Mike was the chief marketing officer for Canyon Ranch, where he led all marketing strategy to position Canyon Ranch as a true luxury brand; built a team focused on performance marketing, demand generation, and brand development; and introduced products such as the Canyon Ranch Club and the brand’s first digital app.

Prior to that, Mike worked for Marriott International as the Asia Pacific vice president of marketing based in Hong Kong. He provided strategic marketing leadership for more than 20 countries, 21 brands, and over 700 hotels in the region. He has also held various global and regional leadership roles with Mattel and Activision.

Mike holds a Master of Business Administration from Vanderbilt University’s Owen Graduate School of Management and a Bachelor of Science from the University of the South. He currently resides in San Diego.