Ambassador Cruise Line launches first mobile app

Tool uses latest technology to create one-stop-shop where guests can plan their cruise and access important information while sailing
Ambassador Cruise Line has this week launched the all-new Ambassador Cruise Line App for iOS and Android to provide the ultimate companion for guests who have made a booking with the premium value, no-fly operator.
The user-friendly app takes key features from Ambassador’s existing My Ambassador Sailing website and All-Aboard platform onboard its ships, Ambience and Ambition, to create a one-stop-shop where guests can plan their cruise and access important information while sailing. The App is available to download from the Apple App Storeand Google Play.
Guests using the App can effortlessly check in for their upcoming sailing, pre-register for their exciting destination experiences, explore the outstanding cuisine options available on board and discover the amazing entertainment Ambassador has in store.
A list of the app functionality can be found below:
Before their sailing, guests can:
• Link their reservation to the App and start planning their sailing
• Complete the online check-in
• Pre-register for Destination Experiences
On board (connected to the ship’s Wi-Fi)
• Book Destination Experiences
• View their onboard account statement
• Browse the daily programme
• Track the ship’s position
• Browse restaurant menus
• Read messages from the ship
Ryan Simpson, Technology Delivery Manager, Ambassador Cruise Line, said: “We are delighted to be launching our first mobile App for guests to use both before and during their sailing. The Ambassador Cruise Line App has been developed with guest feedback and data from our existing My Ambassador Sailing website and our All-Aboard platform onboard to ensure it meets our guests’ needs. We have worked closely with our technology partner, Digitech 365, who have taken our ideas and brought them to life over the past year. However, this is just the beginning, and we are super excited to begin work on new features to further enhance the App.”
Conceived and created in collaboration with Digitech365 Gmbh, Ambassador has been developing the new mobile tool over the past 12 months, including BETA testing on sailings in the summer.
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