Home Digitalisation Samsung, Google agree to keep Google as default smartphone search

Samsung, Google agree to keep Google as default smartphone search

Samsung Electronics will not change the default search engine on its Galaxy smartphones from Google to Microsoft’s (MS) Bing for the time being, the Wall Street Journal (WSJ) reported on May 19 (local time).

Initially, Samsung Electronics reportedly began a discussion about changing the default search engine for Galaxy smartphones, thinking that it would not make much difference if it switched to Bing because the majority of smartphone users do not use the default search engine. However, the Korean smartphone giant stopped the discussion due to concerns that the market might have a different perception of changing the default search engine and its business relationship with Google. However, a source explained that Samsung has not completely ruled out the possibility of introducing Bing in the future.

Last month, the New York Times (NYT) reported that Samsung might switch the default search engine from Google to Bing.

Samsung shipped about 260 million smartphones last year, accounting for one-fifth of global smartphone shipments, according to market research firm Counterpoint Research. Samsung has used Google as the default search engine for its Galaxy smartphones since the first model, the Galaxy S, was launched in 2010.

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