Under the headline ‘Boating for everyone’, Volvo Penta will use this year’s Consumer Electronics Show (CES) in Las Vegas to imagine a brave new world for exploring and experiencing life on the water built around accessibility for all. Through an immersive and visionary exhibit, visitors can get an exclusive look at how the company imagines the boating experience of tomorrow. Volvo Penta aims to kickstart a dialogue with CES attendees and online boating audiences on how to evolve boating together.
Volvo Penta is joining the Consumer Electronics Show (CES) live for the first time in 2023 and premiering a future-focused universe, where it will present ground-breaking thinking around a potential new leisure boating experience. This future boating experience will be more open and accessible than ever, designed to heighten people’s emotional connection with the water and simultaneously advance sustainability.
Innovation is embedded in the DNA of Volvo Penta and the company has harnessed this with fast-moving technological advances to create a potential vision for the future that goes way beyond anything previously seen in the marine segment. As such, the company has elected to present it for the first time at the world’s most prestigious technology show, CES, which is the ideal platform to share its holistic re-imagining of how tomorrow’s leisure boating experience can be completely transformed.
The concept is the result of imaginative brainpower from a team at Volvo Penta comprising strategists, business development leaders, digital and service experts, as well as technology designers and engineers, all working in collaboration with colleagues from across the wider Volvo Group.
Johan Inden, president of Volvo Penta’s global marine business, said CES 2023 is the perfect environment to showcase the company’s look to the future.
“Being on the water develops incredible emotional connections in people. It’s difficult to convey the true experience and enjoyment you get from exploring, seeking out new adventures or spending time there with friends and loved ones. With this new concept, we want to take this further and make it available to a wider population: Boating for everyone.