Eutelsat Communications’ popular 9° East position has been selected by Zeonbud to assure the distribution of its high-quality broadcast content in Ukraine.

Zeonbud Limited is the nation-wide licensed Digital Terrestrial Television operator transmitting Ukraine’s 33 major channels covering a wide range of quality broadcast content. Launched in 2010, it reaches approximately 40% of the population and covers 95% of the territory. Through this long-term contract it will leverage the unparalleled coverage of the EUTELSAT 9B satellite over Ukraine to feed its DTT network, and potentially extend its offer to a DTH service beyond the reach of its existing tower infrastructure.

The 9° East orbital location is home to a powerful satellite optimized for broadcast services and representing an ideal platform for channels seeking maximum reach into satellite homes and to terrestrial head-ends in the high-growth digital TV markets within its footprint, notably Ukraine.

Commenting on the agreement, Philippe Oliva Eutelsat’s Chief Commercial Officer said: “We are excited to welcome Zeonbud with its high-quality content offer as part of our line-up on EUTELSAT 9B, further consolidating our position in the dynamic Ukrainian Broadcast market.”

Irina Alyabyeva, Zeonbud’s Chief Executive Officer, added: “We are delighted to partner with Eutelsat and leverage the 9° East position to ensure the best quality of service delivery of our of national channels to our viewers, and access the optionality of extending our reach through alternative distribution models.”