Anuvu adapts to changing passenger preferences offering non-traditional video content on board
Anuvu, the leading provider of high-speed connectivity and entertainment solutions for demanding worldwide mobility markets, today announces its partnership with Complex Networks, a modern entertainment company and one of the largest youth culture brands, to enable airlines and maritime to broaden their non-traditional content offering and stay ahead of changing passenger tastes.
The agreement with Complex Networks will give Anuvu’s clients the option to add popular food, shopping and celebrity culture shows to their content offering, including the show Hot Ones, whose host Sean Evans has been nominated for an Emmy Award; Sneaker Shopping; Complex Closets; Fridge Tours; and more. The shows, ranging from four to 30 minutes, include interviews with celebrities such as Gordon Ramsay, Halle Berry, Cristiano Ronaldo, Kevin Hart, and Billie Eilish. Select Complex Networks’ premium content is available on major platforms such as Netflix and Hulu and is broadcast to its 5.36 million YouTube subscribers. Through its partnership with Anuvu, Complex Networks’ content will be available to more airline and maritime customers than ever before to reach billions of travelers.
Terri Davies, SVP Content & Media Services, says: “The pandemic has permanently changed content consumption. While theaters have been closed and we’ve been at home, our appetite for non-traditional content as a new way to stay entertained has grown. As travel resumes, we want our customers’ passengers to enjoy the same variety of content they experience at home, including short-form videos.
“Whether you want to see Gordon Ramsay critique spicy chicken wings or watch Wiz Khalifa go sneaker shopping, Complex Networks’ fun, light-hearted shows will keep passengers engaged throughout their entire journey. We are thrilled to bring unique content to airline and maritime audiences worldwide.”
The Complex Networks package will be available for Iris customers, with bundles appearing on Iris Plus and individual titles featured in the core subscription. Complex Networks will also be offered to non-Iris and maritime customers.
