The Bahamas Maritime Authority (BMA), one of the world’s leading ship registries, today launches its brand-new website and a rejuvenated look.
The website has been developed to offer clear routes to key landing pages, with new, informative content to encourage users to explore the site for longer and gain a greater understanding of the BMA. It has been fully optimised to ensure a good experience across all digital platforms, and the improved user-interface makes it easy to find vital updates and technical information, as well as introducing potential new clients to the Bahamas Registry. For those new to The BMA, the website provides sector specific areas to help clients and partners find relevant products and services particular to their needs.
Running alongside the rebranding process has been an extension to the Authority’s comprehensive online services, The Bahamas On-line Registration Information System (BORIS). This is now available both directly and via the website and gives users the ability to check and reserve a vessel name, complete a registration application, invoice a payment and verify certificates.
The BMA’s Managing Director and CEO, Dwain Hutchinson, said: “Customer service has always been at the heart of everything The BMA undertakes and our new website has been developed with the customer experience at its core. It provides simple routes to all the information that our clients need, from the application forms for vessels and seafarers, to BMA guidance documents, from market sector information to seafarer documents verification, right through to direct access to our online registration service – BORIS.”
The BMA is simultaneously unveiling a fresh new look which encompasses a new logo and revitalised branding. This all takes place during The BMA’s 25th Anniversary year – a cause for reflection on the past and anticipation of the future.
The BMA is very proud of its national maritime heritage and the new branding continues to capture those elements that are inextricably linked to The Bahamas such as the forward-looking arrow which represents The Authority’s vision for the future: growth; innovation and continued quality of service. The BMA’s crest, which has been given a contemporary twist, will continue to feature as a graphic design element in all marketing material, reinforcing The BMA’s long history in combination with its modern outlook. There is a vibrant new colour palette, aligned to The Bahamas national colours, which is linked to a bold and up-to-date typeface to convey the energy, diversity and dynamism of The BMA today.
The rebrand has been created to align BMA communications with its audience and has been tailored to suit both print and digital media, embracing all parts of the client daily life-cycle. A raft of new literature has been produced to provide an accessible overview of the services on offer from The Bahamas register, the advantages they provide and also to showcase the rich diversity of its fleet.
“The Bahamas is truly a maritime nation, steeped in tales of shipping since the 18thCentury. But just as important as its past is the vibrancy of the nation and its people today and we were determined that our new branding would also demonstrate the vivaciousness of The Bahamas.
“As a market leading ship registry with an ongoing commitment to unrivalled customer service, we were determined to develop an image to match. We are delighted with the results of our brand refresh. It is a modern and dynamic identity that perfectly captures the essence of both the organisation and The Bahamas,” concluded Captain Hutchinson.
Click here to access the new website.