CASTROL CELEBRATES EUROPE’S TOP LOCAL MECHANICS
- Castrol digital marketing campaign in Poland and Spain encourages both workshops and customers to nominate their most deserving mechanics
- Due to its success, the campaign has launched in the UK, with Germany to follow later this month
- Initiative aims to drive traffic back to independent workshops
Castrol Europe has launched National Mechanics’ Month, a major new campaign allowing customers and independent workshops to highlight the effort and achievements of local mechanics. The recognition programme was launched in Poland and Spain in October, and has now been extended to the UK, with Germany to follow later in November.
Castrol is encouraging motorists to nominate their most deserving local mechanic or workshop, to give them the credit they deserve and help raise their profile. The initiative celebrates the skills and commitment of local mechanics, as well as recognising workshops that keep communities moving, especially during the current pandemic.
Independent workshop owners or mechanics can also nominate their own workshop, or one of their colleagues, to make sure they are recognised for their incredible work.
The initiative encourages drivers to book a service or pre-winter check at their nearest independent workshop to help drive traffic back to garages.
As of the end of October, over 600 entries had been received across the three live European markets.
Highlights from the entries so far include the comments: “A fast, efficient service”, and a nomination showing appreciation for a mechanic who “got up in the middle of the night to help repair my car and enabled me to get home safely.”
Castrol motorsport ambassadors – F1 aces Daniel Ricciardo and Fernando Alonso, rally and rallycross star Petter Solberg, and superbike racer Cal Crutchlow – were also involved in the campaign, taking to social media to help launch National Mechanics’ Month and encourage the public to get involved.
Consumers can win prizes for making a nomination, while the winning mechanics will get a money-can’t-buy prize, including a virtual F1 experience. The campaigns will all close by the end of December and winners will be announced in early January.